Category Archives: designactivism

Capacity building for AAA

It’s that time again. Shaking the tree to get action happening.

It’s 50 plus hours since I opened the programme to get some young minds engaging with being a citizen of the planet. And not a lot of action yet.

How does the world relate to each of us?
Do we take the world we inhabit as a given?
Something for others to shape?
Why don’t we ‘feel’ for the others?
Why do we live in a selfish lite world?
Who is at fault?
Why do we produce such minds that feel inhibited, small and inconsequential?
Where is the impatience if youth?
Why do the youth resemble the elderly?

Us this what the world has become- a retirement village?
I am ok, you are not okay?

Is life food, shopping and work?
Is life about being happy? Even if it is a shallow meaningless life?
An amusement park life?

Is this the good life?
Is it all about maintains a good life?

Isn’t this all – this kind of ‘pet’ life- spectacularly boring?


Reflection – Jeong Hyuk Park s9867422

Reflection           Jeong Hyuk Park s9867422

During this studies course I have learn about the importance of change and how change can be applied to unlimited possibilities. It’s all dependent on the way we observe, understand the issue and implement our creative solutions to the areas that require the need of change. These changes need not be only in the form of design of a product but in alternate ways that can provoke a form of change to the psychological, social, political, environmental and medical forms that activates a type of change that can form a difference in the way we people live their lives.

In the first couple of weeks I recall of being involved in tweeting. This was a complete new experience for me since I don’t use social media at all.  It took a while to first understand how to use this application and after the set up and using it for about couple of weeks it was clear how powerful tweeting is and how it can be used to communicate to people across the world in an instant. This was fascinating to see it in action and allowed me to understand the reason behind its popularity. Although I did find some negative aspects of twitter while using it throughout the first half of the semester. I felt that it was quite easy to get bombarded with tweets from people you are following. This can be quite difficult to deal with when you have multiple tweets from multiple people. Also it can’t be as reliable in receiving a immediate response which can be frustrating at times. The WordPress was another application that was new to me. The WordPress application is also another very powerful web blogging application that is used to post and share information. I really enjoyed using this application and will continue to do so in future. The layout and useability is not as simple as the Twitter, but once learned it is not as difficult as it appears.

One of the main learning experiences throughout this course was during the group activities. During our group activities I was able to engage with fellow students in a discussion regarding some of the issues of consumption, and its detrimental impact it has on the environment. We engaged in many group discussions throughout the weeks regarding this issue and in the process we were able to understand the sheer size and magnitude of this issue and how it co-relates to other major design issues. Every form of change will create an equal or opposite reaction to the change that is being applied. For example; if consumption was reduced by implementing a new method of reusing old products by a way of refurbishment, this will create major improvements in reducing the use of our natural resources and reduce the production of waste. However this will also impact on the global economies income on commodities; forcing job cuts and form a rise in unemployment. This is just an example of the thinking process involved in finding a solution for these issues in our group. Our group continued to work together through the second half of the semester to find 7 different forms of scenarios that introduce a form of change in reducing consumption. Although, not all of these scenarios were applicable to suit the bigger picture of change but did produce some interesting solutions that had potential in solving the consumption issues.

With this understanding it was obvious how critical our role as a designer is in producing design solutions that can form a change that is positive in all aspects it affects.

Through this cause I was able to learn allot through Liam’s explanations of the effect of change and how the implement of our change can reduce or stop the cycle of production of objects. This was about how an objects is made process was explained through a line graph and how our changes could alter that cycle. This was very interesting and clear to understand and it was through these explanations that got me thinking more deeply about the effects of design, change and the broader picture of designing process. Overall it has been very interesting and insightful experience and have enjoyed the course throughout the semester.


Task Three: Field Manual for Change / Inform Deceptive Marketing Research Tactics

Inform Deceptive Marketing Research tactics

Market based trading, selling, buying and consuming has been around for thousands of years and the presence of a consumer society should not always be viewed in such positive way. Today’s current consumer society is a fluctuating continuous development that has spanned over a period of centuries. During this time we have witnessed the growth of the market base trading in manufacturing; distributing and selling consumer goods.

It is only when the trading of production, communication, sales and consumption increased involving large companies and institutions; the study of behavioural and psychological investigations of these activities began.

The study of marketing behavioural investigations claims to uncover and reveal the expressed needs of consumers, which is partly or even false most of the time. It is common excuse used by companies and institutions to enable producers of goods to dispose of their excess productivity, increase sales and profit. This process of management of demand involves constructing products around a strong selling point that is associated with product design features, packaging, performance and sales strategy including advertising. A popular strategy used to enhance sales is recruiting a loyal band of customers by introducing brand recognition and brand loyalty. With this specific strategy, managers of demand produce a comprehensive, repetitive and compelling communication of advertisements to its customers.

The consequence of this is that while goods are becoming more and more abundant to consumers through clever advertising sales and purchases. Consumers do not seem to be aware of these strategies that are targeted in pushing sales schemes. According to further market research, people who become consumers constantly end up wanting more. Although it’s fair to say not all market research is part of scheme and without any of this persuasion by the market there would be less of a tendency to consume, that would create problems for the industrial system which relies on the expenditure of a constant proportion of income on commodities.

However, it is the quality, not the quantity of the research that is concerned about in this. Market research studies consume like fishermen study fish rather than as marine biologists, and with this micro level of perspective in consumer needs as research are seen as insufficient and false considering the marketers claim that the research is to be conducted to develop and enhance consumer’s products and the marketer’s services.

Marketers usually intend to ‘hook’ consumers by offering a product or service that meets those needs of the consumer without the true understanding of the consumers needs which to them is really secondary.

Today, the emergence of internet, smart phones, social media, applications and data processing computer technologies offers marketers ever more power, and build sophisticated ways of deceiving their prospects and targets. As deceptive marketing strategies and tactics become more evident in today’s market place, this will gradually create negative impact on our society shaping and reducing the standards and values that determine social conduct, not to mention the environmental and the consumption of natural resources issues.  It is for these reasons that deceptive marketing practices must be brought to our attention.

These concerns are not only limited to marketing and its practice, but are also relevant to the type and form of the research process, such as the way the research information is conducted or to what level, does these information gain access to companies to distribute? and does this not breach the individual’s privacy?  In fact, marketing researches and its range of tactics are now so sophisticated that we are completely unaware of its existence, leaching data from phones, computers, internet, social media, TV’s, Game consoles, cars etc.

Although many of the issues of marketing research have been around, it has received relatively little attention from academics in psychology and the general public. Despite the fact that the growing coverage of privacy issues in the establishment of professional guidelines and governmental regulations prohibiting unethical marketing tactics, collection and distribution of personal data without the owner’s consent, relatively little information appears regarding the implications of data collection and deception for marketing practitioners, consumers, and regulatory agencies.

So then how can we stop and apply change to deceptive practices so that it is conducted in a method that is ethically and morally correct? To achieve this,

(1)  Clarify what deception is and the circumstance under which its use may be justified

(2)  to gain a better understanding of the mechanisms and process that underlie its effects on individual consumers, the field of marketing, and society in general.

To achieve justice to the wealth of topics affecting to deception in marketing research and marketing practice would require a whole list of steps that clarify and establish professional guidelines that protect and prohibit the use of deceptive market tactics in our markets today.

Therefore, the intent here is not to provide a solution to stop market practices, but to clarify deception to alert and educate the consumers whom are lost in the false hood of marketers such as the use of deception in the marketing of alcohol and tobacco products, influence tactics used in marketing products to children, brand confusion, and so on.

Rather, the intent of this movement is to serve as a large part of an introduction and starting point, especially in terms of raising the topic of deception, protecting our privacy rights as consumers, to propose promising directions for further research and consideration that can eliminate deceptive marketing for good.



Desmond, John, Consumption Behaviour

Gay, Paul Du, Consumption and Identity at work

Kimmel, Allan, J, Psychology & Marketing

Desirables, the first and the final decision. _3435337

Consume, it’s purely what we do. The average healthy adult human emits around ninety grams of carbon each night during sleep, through carbon dioxide emissions, effectively consuming the oxygen into the blood stream. Healthy adults should also average around two and a half litres of water per day, depending on body mass, physical exercise, and the climate. These, along with many other life dependencies aren’t and shouldn’t be varied for sustaining a healthy life, however many things surrounding the consumption of a community certainly are. The community in this sense may be limited to the household you live in, or as broad as considering ‘community’ at a global scale.

The material value of everyday items lack significance in the society of today. Wasteful contributions to a growing consumption rate, with the addition of population growth shouldn’t be treated so blasé. Companies and governments alike can control the price and availability of necessities and desirables, but without the demand there’s no need for supply. Sure some responsibility can be hand balled to the manufacturer, but in reality the consumer makes the first and the final decision. For most things surrounding the purchase of desirable items in today’s consumption climate, the consumer is also part of the product, the product generated through years of education and stimulation regarding consumables and the value they add to our materialistic lives.

A movement of consideration surrounding the purchases of commodities necessary to maintain a healthy and sustainable way of life is developing, but this change isn’t going to slowly filter through the masses with the certainty of time. A change in living this expansive needs to be embraced by all, and consideration to the bigger picture should be educated and practiced by more than just a handful of willing advocates. Ideally this change would be of instant significance to the world, in lowering emissions through production and land-fill addition at product end of life, however such a drastic transition between ways of life provides too much of a hurdle for one to comprehend, and ultimately instigate. Giving up is a simple yet challenging concept, but the implementation can be done in smaller steps to help ease the transition between good and bad habits. Gradual change is easier to adapt ones way of life around, and is a great way to contribute towards a constructive cause as a ‘global citizen’. Strength to deny ones self of purchases and consumables isn’t usually something achievable without a mindset on change, and this form of advocacy is built on a strong and passionate understanding of the matter, through education covering more than just a singular point of reference or subject topic. The circle of life is significantly more complex than it was merely a couple of hundred years ago. With the industrial revolution came a manufacturing sector even bigger than ever before, slowly destroying niche trades that were once only practiced by the master craftsmen of the time.

Efficiency in material use, and labor price reductions may incur through large scale manufacturing, however sometimes the price we pay for mass produced items isn’t limited to the monetary figure. For instance, factors such as personal touches without doubt add value larger than the worth sum to belongings. This small concept of value has the potential to uproot a whole sector of consumption, beginning at the consumer end.

When we consider “hand made” or craft goods, it’s usually something to steer clear of when buying on a budget, but how does this affect the outcome of our purchases? As with most things made for personal use, their value is appreciated through this use, as does the irreplaceable factors that provide character and uniqueness. This uniqueness is only available as a base level whereby products are custom made, and although this small market has it’s attractions, the movement surrounding this sector is only just appearing to make a comeback. Hand made, personalised, or custom designed goods may cost a premium in the short term, but the possible longevity of the product through it’s working life may be considerably extended. This extension of product life can not only ensure less wasteful consumption through replacement, but add personal and social value through this heritage. Other elements that show value through craft trade may be workmanship and material quality, also adding attraction to an otherwise saturated market with heavily inflated prices on highly advertised goods. Such an extensive knowledge surrounding sustainable design and manufacture has been consolidated, but the implementation to the masses hasn’t filtered through enough to make a considerable impact, to stimulate this necessary change as a world wide solution.

Desirable items may be as simple as a wish, want, need, or even necessity, and the gratification obtained through the purchase or ownership surely brings a form of happiness, but is it a true form of happiness? To be truly happy, or overwhelmed with joy. The price we pay on desirable items, name brands, unnecessary technology, fast food, is all part of modern life. Maybe the high prices of these inflated cost products provide more of this materialistic happiness, regardless of the true value. Working to buy, buying to satisfy, satisfied to live. Wash rinse repeat. As discussed, to change habits as fundamental as this can be implemented in steps to help teach ideas, gradually rather than abruptly. Giving up, the key element of change regarding consumption involves more than just giving one thing up. Maybe a bad habit or harmful addiction, something that wastes precious resources or money, and most times an alternative solution is necessary, but this needs to be carefully designed as to be making a positive overall outcome.

To incorporate good these good life practices, a guide with consideration to consumption may prove a good tactic in tackling the challenge of giving something up, and making a difference. Outlining problems regarding habits concerning topics such as waste or greed, is a vital step, to isolate what it is you can do to make a change. Forming a solution from a known problem then needs to be set as a goal. Something to work towards that is realistic, achievable and constructive proves an honest task and one that can be actively spread inside of your community. Being an advocate for change doesn’t mean protesting, or isolating ones self, merely taking initiative and showing leadership on a global issue (activism). Once a goal is achieved, the healthy life practices need to be set, but not forgotten. Technology is always proving new, more efficient, safer, and healthier ways to live our lives, and turning to design, and science for wealth in education may prove more valuable to us than the products we could otherwise consume. Everyone’s situation is different, and personal factors regarding this topic will vary significantly, however isolating key areas in your life practices will not be difficult! You know what to do, take the plunge! Embrace change.

self reflection_mohamed osman_s3434026

Design advocacy and change, I wasn’t sure what to expect coming into the class or how to interpret it but when I think “ADVOCACY AND CHANGE” I always imagined myself saving whales and running riots through the streets for equal rights but I realized my expectations for myself were too high. I hadn’t realized how ignorant I was to the idea of change and how it intertwined with the idea I had of myself as a designer. The complexity of the integration of change stunned me because it wasn’t just about making change in design it was about implementing change in our daily lives and in ourselves. It was about opening your eyes to a universe of ever-present change and the adaptive nature of design.

The extensive knowledge I gained in class helped me increase an understanding of how to become a designer with a purpose. With each exercise I grew to understand the expectations of me as a designer if I want to make a change and to become an influence for others to make change. Exploring change on a number of levels was hard for me to adapt to and accepting the idea of advocating it was hard to approach. Using technological as a basis to communicate our ideas for change was hard, just trying to reach to people not knowing what their opinions are or whether your opinion is even valued is a frustrating process. I slowly learnt change is adaptable and so are we so this integration of technology is an amazing way of getting your opinion heard and a tool for expanding your knowledge and is an extension of ourselves that should be utilized. Our first exercise involved giving something up, something that made an impact in our everyday life and our environment, this exercise gave me a larger outlook into what it takes in order to implement change and how the nature of change works.

In relation to industrial design, this class was an expansion of how we make change through design and the development of our ideas. Our class is diverse in nature, an amalgamation of ideas and imagination that is the definition of who we are designers. My reluctance towards the acceptance of change was fed by a fear of rejection but I came to the conclusion that there are no barriers in design and if you constrict yourself from the expansion of your ideas and imagination then the implementation of change through design is inoperable. The first few weeks Soumitri asked the most intense question it seemed we had ever been asked “Who are you?” we all seemed to struggle with an answer but I felt we all understood but we feared our own answers thinking of who we are as people, as designers scared us. The complexity of such a simple question had left me thinking for weeks “Who am I?” over the next few weeks I began to unravel an answer, who am I Soumitri? I am simple, I am easily influenced and flawed, I am small, I am loud, I ask for little and give a lot, I am scared of change, and my mind is infinite truth is I don’t know who I am yet, this is the nature of design it is indefinable and simple, the truth is we are all elements of a universal design and all our experiences that we encounter in everyday life and the decisions we make are what define us and influence who we become.

As weeks passed I got to know many people in class, I studied them, I learned from them and I came to the conclusion that although we are diverse we all share a very important commonality, intrigue. We are all intrigued and inspired by the elements that surround us and we absorb these things from our environment, I think that’s apart of the meaningful nature of design advocacy and change we need goals in order to achieve something the idea of change provokes us to encourage it in our environment and therefore make a contribution in the surroundings that inspire and intrigue us.

I must admit I did struggle a lot with the concept of change and advocacy through technology like Twitter and Worpress, although they are a good platform to reach out to a large audience I personally would rather make an implication of change through more expressive platforms. This class has changed my view on how I go about design and the impact I want to make, I came into the class without a goal, without a means of understanding or wanting to understand but it has broaden the aspects of my personality to be more accepting and to indulge in the complexity of change and to become an advocate of it.

To conclude, these past few weeks in Design Advocacy and Change have been something I will remember and impalement in my life as a designer or as anything I chose to become in my future. I have given myself goals in the future to be someone that someone else looks to for inspiration to define who I am and to be open everything and everything that crosses my path. Thank you for a great semester Soumtri and Liam.


Over this duration in this study I have gain much information and knowledge about the world around us. And that the idea that in this digital would we are now living in everyone is connected, allowing the sharing of ideas and opinions to flow easily to almost everyone on this planet.

The introduction of Twitter by Soumitri to me was quiet a new concept to me, having never used twitter before I found it slightly strange and maybe having my personal space invaded that anybody from the planet could see what I am post without me knowing who are they. But as time goes by I realized that twitter can also be a place where like minded people talk and share, but still being a little overwhelming with the amount of information being shown to me.

With the blogging I found it difficult to maintain a constant blogging as it was hard to select a topic to talk about, but from reading some blogs by other people I have learnt a lot of new things.

Having learnt about the impacts that small things could make towards something large was interesting and really mind opening for me. Knowing that each person affects something by their own decisions really made me think of my own impact I am making whether it is a negative impact or positive one does put some responsibility to the way you are making my judgments.

Having not noticing that everything is linked to everything even the most minuet detail, that they are all part of one system or another, has really made me consider to think of all spectrums for future works during design and not just a product itself, but also its life cycle, labor, materials, to even the process of making it. Seeing more that the outer shell of design it has revealed itself to be an extremely complex and sophisticated system.

The drinking less coffee assignment affected me directly as I have now consume less coffee and in while doing so know the cause of drinking less coffee. Learning that coffee farms can also take over forest land by deforestation and that there are underpaid coffee farms makes it clear to the reason for giving up coffee or buying fair trade. However learning that coffee was 2nd in the trade market and if coffee was stopped all together, many people will lose their jobs and possibly an economy crash might happen so now it does not put this picture in black or white but a shade of gray.

So from this when ever looking into a topic of “sustainability “ or any topic, be sure to look at all aspects and not just one side of the story.

Overall I could say that this semester I have learnt that sustainability isn’t just about saving the environment, but also the vast complex system that we are working in and that we could make change to the world, but only one step at a time and with precaution with each step as one false step could affect something big down the line.


Field Manual                                                                                        Patrick Tran



In today’s society of mass production of food and the dramatic increase in the varieties of food and choices of consumable products, we have grown to become a fast food gorging society. Our habits and values in life have changed greatly over the past hundred years. Since the introduction of the Internet and television, fast food marketing and fitness programs have been bombarding our minds with images that influence our decisions daily. There is this tug of war that happens every time within our minds whenever we a presented with the decision to deluge ourselves to the unrealistic imagery of food presented on billboards and ads or our influenced views on health by societies set norm.

Obesity is a growing problem of disproportional weight for the future. Many of these obesity problems are most caused by the resultant of not just unhealthy foods but also caused by our own personal habits, such as taking in food, in across a very short duration of time. The habits that we developed over these past fifty years have been habits of self-destruction. This steady downward spiral of obesity that we are making our destiny is the unfortunate social world class that we have formed, that most of the middle class and upper class people don’t appreciate food and family values as much as those living in the third world countries. In order to make changes to these things that are in a way causing obesity we need to be;


Be Aware


We need to be aware of the certain types of unnecessary food we are taking into our fragile body system. Be alert of the steep increase of over weighted individuals in the population, which are most likely the byproduct of the twenty-first centuries technological advancements and incorporation of it into our lives. Affecting the way we mass-produce foods, spend our time and the way we raise our children. A simple example of how technology is influencing us, would be how we would choose to get to work, most people would drive to work, but they are not realizing that during peak traffic hour times, that a cyclist would be travelling much fast than a person in a car crawling in traffic.


Be aware of the fact that many foods have excess levels of processed fats and sugars that we do not need .a surprising example would be Coca-Cola’s icon soft drink the coke. It contains high concentrations of sugars in a can that if we were to take in this sugar our body would immediately throw up. But because there is an added substance called phosphoric acid is used to suppress the overwhelming sweetness flavor that would result to throwing up the soft drink.


Our Values


Think of the true values in our now short lifetime as a result of the unhealthy habits we have now developed. Within todays fast paced society and the mindset where time is money. We have successfully made ourselves into biological robotic drones, having only one goal, to earn as much as possible within the least amount of time. Whether it is during meal times or the time we take to travel, we would also somehow try to spend as little time as possible on this things and spend those hours on that “last paper or task” we keep telling our family.  Is time and money really all that more important than the lives of our own and the lives of our children.


The Habit


Humans respond quit negatively to the motion of change. A well-known scenario would be Facebook’s update, each time there is an update people would react quit negatively and with much dislike to the new change. Living in this society where change is mostly viewed as a negative event, we have inevitably trained our minds to reject and fear change. With this social fence in place we have stuck to the same regular routine that we go through everyday, such as taking the train to work instead of riding to work, even though it is healthy we fear the consequences of being late or fired from the job that we sacrificed our health for. There have been writing saying that to set a habit only takes one month. But for many people this maybe a struggle, to break the bad habits such as excessively eating unhealthy food and start up new healthy habits you should take small and gradual steps towards the intended goal and stay mentally strong in order to hold up the promise you’ve made to yourself. But it is advised to start up a new habit only one at a time in order to have a higher possibility to successfully achieve your intended goal. Keeping track of your habit with a calendar is a great way to encourage self-confidence and self- appreciate ones self.





Diets and food regimes should be approached with a clear understanding of the human dietary needs and an uncorrupted mindset. That is under the influence of fast and easy diet programs or supplements. A balanced diet is essential, but what does balance mean? Well consuming a variety of foods both vegetables, fruits and meat are the basic diet in which us humans have learnt to adapt to. But due to the twenty first century of mass production of fast food we have developed obesity and other various health problems. Selecting a this balance diet and possibly taking the time to eat food at a normal pace instead of gorging the meal as fast as possible would allow the body to be quite normal and not over weighted. The positive aspect of lengthening meal times is that at the dinner table a family will have the time to share stories and bond more closely, making meal time more enjoyable and much more interesting and mentally healthy than eating in front of a screen.


So in the end we should really take notice and treasure the things that are most important even though they may not appear that way at first glance. So, by eating and burying ourselves in mountains of processed sugar and saturated fats, while wasting mountains of food each day at the rate we are now in, we are in fact killing our children, our planet and ourselves. Behind every soda and every chip packet is another tragic story of a person’s life being shortened down that is to be revealed.