I have been thinking about what i would normally feel when i come across activists or people in general that are trying to force something on me. I must say that 90% of the time i am thinking, “Shut up you idiot, no one gives a flying fruit bat about what you think.” It is this kind of reaction that seems to be quite instinctual. Almost like knee jerk reaction much the same as the quick fire, “No thanks i’m just browsing” when accosted in a retail store. At the core of it i think there is a real feeling of ‘you think you are better than me and everyone else?’ This is where most of the above responses derive from. In some way, shape or form this is at their center.
To find a way to circumvent causing this feeling in would be converts, i think that you almost have to baby them onto an idea. Find a way to make a radical change in thinking seem not that difficult. Take for example, the water saving campaigns from years ago. They make it seem like its not that big a deal to take a 2 minute shower as opposed to a 10 minute shower. In the end (most) people converted and the water saving ideology is firmly implanted in peoples psych. Picking facets of the cause and pushing them gently and gradually at converts was a much more efficient way than the ‘save water or else!’ blitzkrieg. I think this can be applied to most causes. You have to personalize it. Make them see themselves participating in the cause and also try to convey the great feeling you get from being part of something that benefits others. In this crazy, plastic fantastic world, most people have forgotten what it is like to be part of something that is entirely unselfish.
I must say that 90% of the time i am thinking, “Shut up you idiot, no one gives a flying fruit bat about what you think.”